Shark Tank India is a popular business reality show where aspiring entrepreneurs pitch their ideas to a panel of successful business tycoons. In the 40th episode of shark tank Season 2, the Sharks were introduced to Twisting Scoops, a unique and innovative dessert business. Let’s dive in to learn more about this mouth-watering business venture. in the shark tank, India Twisting Scoops offers a range of unique and innovative ice cream flavors that are made with all-natural, organic ingredients. Some of the popular flavors include Masala Chai, Jackfruit, Thandai, and Saffron Pistachio. The company also offers vegan and gluten-free options to cater to a wider customer base.
Background:
Twisting Scoops was founded by Mr. Rohit, a passionate foodie, and entrepreneur, who noticed a gap in the dessert market. He observed that there were limited options for healthy and natural desserts, especially in the ice cream category. This inspired him to create Twisting Scoops, a line of all-natural, organic ice creams with unique flavors and twists.
Twisting Scoops is committed to reducing its environmental impact and promoting sustainability. The company uses eco-friendly packaging and sources its ingredients from organic farms to minimize the use of pesticides and harmful chemicals. They also have a zero-waste policy, where any excess ice cream is donated to local charities.
The Pitch:
During the pitch, Mr. Rohit showcased his delicious ice creams and explained his vision for the business. He shared that all ingredients used in Twisting Scoops were sourced from organic farms and that the ice creams were free from artificial colors, flavors, and preservatives. He also highlighted the company’s commitment to sustainability and reducing its carbon footprint. The Sharks were impressed with the product and the business model. They praised the unique flavors and the quality of the ice creams. However, they were concerned about the competition in the ice cream industry and the scalability of the business.
Negotiations:
Mr. Rohit was looking for an investment of Rs. 50 lakhs in exchange for a 25% stake in the company. Mr. Anand Mahindra, the Chairman of the Mahindra Group, was the Shark who eventually struck a deal with him.
Mr. Mahindra was impressed with the company’s unique flavors and the quality of the ice creams. The negotiations were tough, but in the end, Mr. Rohit and Mr. Mahindra were able to reach a mutually beneficial agreement. The investment and support from Mr. Mahindra have helped Twisting Scoops to expand its product offerings and retail presence and have also enabled it to explore new opportunities for growth and expansion.
After the Show:
After appearing on Shark Tank India Season 2 Episode 40, Twisting Scoops has experienced significant growth and success. The exposure from the show helped to increase brand awareness and attract new customers to the company.
In addition, Twisting Scoops has partnered with various online food delivery platforms, such as Swiggy and Zomato, to offer its products to customers who prefer to order online. This has helped to increase the company’s reach and accessibility and has also enabled it to compete with larger players in the market.
Conclusion:
Twisting Scoops is a perfect example of a successful business venture that not only offers delicious and healthy products but also focuses on sustainability and social responsibility. The Sharks recognized the potential of the business and invested in it, which has helped it to grow and thrive. With its innovative products and commitment to quality, Twisting Scoops is poised for continued success in the competitive dessert industry. Twisting Scoops is not just a business venture, but a socially responsible and sustainable brand that offers delicious and healthy products. The company’s commitment to using all-natural, organic ingredients and eco-friendly packaging sets it apart from its competitors.