D2C nutrition brand GoOAT has raised a pre-seed funding round led by D2C Insider Super Angels for an undisclosed amount.
The round also saw the participation of a clutch of investors including Deep Bajaj (founder of Sirona), Mohit Bajaj (co-founder of Sirona), Dhruv Kohli (founder of Boba Bhai), Shiv Dhawan: (founder of First Coffee), Akash Gupta (founder of Zpyy Electric), Vikram Ahuja (founder of HomeGuru), Gagan Malhotra (lead at Swiggy Dineout), Sanchit Garg (operation manager at Amazon).
The proceeds will be used to fuel GoOAT’s plans to expand its product range and accelerate research and development tailored specifically for the Indian market.
Founded by Yash Kalra, GoOAT provides breakfast and snacking meal options with its innovative, ready-in-30-second formula. It caters to the demand for nutritious, and delicious options among health-conscious consumers.
In October last year, D2C Insider made investments of up to Rs 1 crore each in three early-stage startups: The Paan Legacy, Hemptyful, and Polr.Care.