Tuco Kids, an innovative kids’ personal care brand, has announced the appointment of Chanakya Gupta as co-founder.
Prior to this, Gupta served as the Business Head at Cult Play (formerly Fitso) and Group Chief Human Resource Officer at Curefit.
He also spent nearly nine years at Flipkart, holding various leadership positions, including Vice President for Strategic Partnerships, D2C Brand Accelerator, and Private Brands, among others.
Founded by Aishwarya Murali in 2023, Tuco offers a wide range of sustainable and natural personal care products for children. Its product line includes soaps, lotions, sunscreen, shampoo, oil, and more, catering to children aged 3 to 13 years.
This strategic addition to the leadership team comes as the company accelerates its growth following a recent $2 million seed funding round led by Fireside Ventures and Whiteboard Capital.
Tuco Kids’ products are available on its official website and across major e-commerce platforms, including Amazon, Flipkart, Myntra, Nykaa, and FirstCry, as well as all major quick commerce platforms. The company is backed by Fireside Ventures and Whiteboard Capital.