VerSe Innovation reaches millions of users across India’s linguistic landscape through Dailyhunt, Josh and Oneindia. The company has integrated AI-driven systems across the content ecosystem, including recommendation engines at Bharat scale and generative AI applications to improve accessibility, engagement, and monetization.
VerSe Innovation’s AI ecosystem is driving transformation across content, advertising, and creator-led platforms. At the forefront is NexVerse.ai, VerSe’s AI-powered programmatic AdTech engine, which is already enhancing ad efficiency and brand outcomes at scale. “We leverage deep learning models to analyze real-time user interactions, optimizing ad selection, placement, and pricing. Our AI-powered content-ad matching system ensures that advertisements reach the right audience, significantly boosting engagement and performance,” said Umang Bedi, co-founder and CEO of Verse Innovation.
Beyond advertising, VerSe’s AI-driven content intelligence is revolutionizing digital news consumption. Dailyhunt Premium, a subscription-first premium content platform powered by Magzter, caters to India’s evolving digital readership. At Magzter, we use visual AI models to extract articles from several of its newspaper and magazine content and convert them into ezRead, a mobile-friendly format,” outlined Bedi.
For Dailyhunt’s Xpresso, its short news format, VerSe leverages multimodal generative AI to automate content understanding and creation. According to Bedi, these AI systems assist both internal teams and external creators in identifying, curating, and generating short news cards, web stories, and other bite-sized formats that are timely, relevant, and engaging. “These innovations not only enhance user engagement but also elevate the overall content experience,” he said.
VerSe’s AI capabilities also extend to content creation tools such as WISE, an AI-driven authoring and marketing platform that assists with headline generation, AI-based imagery, and social media content creation.
VerSe is also expanding into AI-powered audio, video, and conversational formats. Josh Audio Stories offer immersive, narrative-driven content in multiple Indian languages across genres such as drama, romance, thrillers, horror, and fantasy. “AI plays a key role in scripting, voice modulation, and personalization, enabling the creation of high-quality audio experiences at scale,” added Bedi. The Dream Call feature enables users to engage in live, personalized conversations with creators. AI plays a crucial role in enhancing the experience by helping screen and match users with relevant creators, ensuring smoother interactions and maintaining quality and safety standards. This offering has quickly gained traction and is emerging as a significant revenue driver.
Finally, VerSe Collab serves as a full-stack influencer marketplace, enabling India’s top consumer brands to manage creator campaigns with precision and scale. It offers access to a self-serve dashboard, connects brands to a network of over 100,000 creators and celebrities, and leverages AI to streamline campaign ideation, rollout strategies, and performance tracking—making it a powerful engine for influencer-led marketing in India.
“By embedding intelligent systems across its platforms, we’re not only enhancing user experiences but also creating sustainable value for creators, advertisers, and consumers alike. Our expansion into automated content generation and conversational AI signals a broader shift toward scalable, data-driven media operations,” emphasized Bedi.
As VerSe refines its AI capabilities, it looks to strengthen its role in India’s digital ecosystem, ensuring real-time, relevant content delivery across languages and user demographics. With continuous advancements, the company is positioning itself at the forefront of AI-powered media innovation, shaping the future of digital information and interaction.