phab, a nutritionist-led snacking brand, has raised $2 million in a seed funding round led by OTP Ventures along with participation from Capri Global, Sim&San law firm, and other angel investors.
The proceeds will be utilized for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India, phab said in a press release.
Co- founded in 2022 by Gayatri and Ankit Chona, phab offers high-protein and high-flavour snacks that bring together indulgence and real nutrition. The brand focuses on creating healthy and tasty protein supplements and nutrition snacks.
According to the Mumbai based company, it offers a variety of products like protein milkshakes, protein powders, and energy bars, aiming to provide convenient and delicious options for consumers looking to boost their protein intake.
Phab states that it emphasizes a science-backed approach to food, with nutritionists, scientists, and chefs collaborating to create products that meet nutritional needs. The brand plans to build pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories.
Phab claims to have sold over two million bars, bombs and bottles. The brand aspires to bridge the gap of protein deficiency in the country and it ties up with schools and organisations working with marginalised groups to help reach those who need protein the most but have the least access to it.